The Cadence

One idea a week, on keeping a team in time.

Short pieces on selling, service, and the habits that hold a week together. Written for people who lead teams that talk to customers. Sent every Monday morning.

01What it is
One idea

Not a roundup, not a link dump, not five things I read this week. One argument per issue, made properly.

Six hundred words

Long enough to say something. Short enough to finish before your coffee gets cold.

Every Monday

Six in the morning, Eastern. Same time every week, which is the whole point of the name.

02Issues
September 14, 2026 · the wrong first question

In a rough month, production is the wrong first question.

September 8, 2026 · the chair was the problem

The product was fine. The chair was the problem.

August 31, 2026 · mindset vs weather

Fifty quotes by Thursday. By Wednesday nobody remembered agreeing to it.

August 24, 2026 · diagnosis before prescription

No physician hands you a script on the way past reception. But we quote before we know what the customer is afraid of losing, and then wonder why it got shopped.

August 17, 2026 · 138 versus 46

One excellent customer conversation a day is 138 a year. One a week is 46. Same hours, same desk, same activity report. The difference is invisible until December.

August 10, 2026 · where retention actually breaks

The first ninety days have adrenaline in them. The middle has none, and that is where people quietly decide it isn't going to work.

August 5, 2026 · comprehension and capability

I spent six weeks building a life insurance curriculum. Ninety days later, one agent was using it. That is the moment I stopped believing training was about information.

The second attempt
Coming Monday · the second attempt is the training

The first attempt is theater. The second attempt is the training.

03Subscribe

Free, weekly, and easy to leave.

No sequence, no upsell, no course at the end of it. One idea on Monday, and an unsubscribe link at the bottom of every issue.

Charlottesville, Virginia